Social Media Management
This course equips you with critical content creation and management skills.
Social Media Management is a beginner-level online course from Coursera in Management. It is structured in 5 modules with 4 stated learning outcomes, over 18h 13m. Learners rate it 4.8/5 from 6K ratings on Coursera.
Part of our Management courses collection, where we compare it against 75 other courses.
Course highlights
| Provider | Coursera |
| Duration | 18h 13m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.8★ (6K reviews) |
| Price | Check price |
About this course
The Social Media Management course, offered by Meta on Coursera, focuses on building and maintaining a strong online presence. It covers key skills such as creating engaging social media content, developing a consistent brand voice, and managing content calendars. You learn how to use platforms like Instagram effectively and how to analyze the performance of your content.
This course teaches you to establish a brand's presence on social media. You will learn to define a unique tone and voice that resonates with your audience. A significant part of the course involves mastering content creation and management, including setting up and following a content calendar. It also covers evaluating your social media efforts through performance analysis, helping you understand what works and how to improve future content.
Upon completing this course, you can confidently manage a brand's social media presence. You will be able to create and schedule content, analyze engagement metrics, and adapt your strategy based on performance data. The course also includes an optional module on GenAI in Social Media Marketing, introducing modern tools for content creation and strategy.
This is a Beginner-level course with a duration of 18 hours and 13 minutes. It is self-paced and provides a certificate upon completion. While it is a beginner course, it requires completing an introductory course in social media marketing as a prerequisite. This means it builds on foundational knowledge rather than starting from zero in the broader field. For those interested in a wider range of Management courses, other options are available, though they may not focus specifically on social media.
What you’ll learn
Level and time commitment
- No experience is needed to start this course.
- Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Skills you’ll gain
What this course covers
5 modulesThe 5-part outline Coursera publishes for this course, across 18h 13m.
Module 1 · Establish Your Presence
Module 2 · Social Media Content
Module 3 · Social Media Content Management
Module 4 · Evaluate Your Efforts
Module 5 · [Optional] GenAI in Social Media Marketing
What learners rate it
Rated 4.8/5 by 6K learners on Coursera (checked 10 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.
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Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Social Media Management This |
 Coursera
|
4.8★ | Check price | 18h 13m | Beginner-friendly · 18h 13m |
| Management Accounting: Cost Systems, Budgets, & Strategies |
 Udemy
|
5.0★ | Free | Free — and still gives a certificate | |
| Introduction to Management Consulting |
Coursera
|
4.8★ | Check price | 5h 45m | Quickest to finish (5h 45m) |
| Private Equity and Venture Capital |
Coursera
|
4.8★ | Check price | 8h 49m | Beginner-friendly · 8h 49m |
Common questions
How much does Social Media Management cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Social Media Management come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Social Media Management take?
Coursera lists it at 18h 13m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Social Media Management suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Social Media Management cover?
It is organised into 5 modules, starting with Establish Your Presence and going on to Social Media Content, Social Media Content Management, Evaluate Your Efforts, [Optional] GenAI in Social Media Marketing. The full outline is on this page.