Udemy
Digital Marketing & SEO (beginner to guru)
Learn how to do Digital Marketing, SEO, PPC, Social Media, Content Marketing, Video Advertising, Email Marketing, Blogs.
Digital Marketing & SEO (beginner to guru) is a beginner-level online course from Udemy in Social Media Marketing. It is structured in 20 modules with 8 stated learning outcomes. It is free to enrol, and a certificate is available on completion. Learners rate it 3.6/5 from 210 ratings on Udemy, with 25.7K enrolled.
Part of our Social Media Marketing courses collection, where we compare it against 3 other courses.
Course highlights
| Provider | Udemy |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 3.6★ (210 reviews) |
| Learners | 25.7K |
| Price | Free |
About this course
Digital Marketing & SEO (beginner to guru) is a self-paced course hosted on Udemy. It is listed as free, making it accessible to any learner in India. The course is designed for beginners and is taught in English. A certificate is available upon completion.
The course covers end-to-end digital marketing and SEO knowledge. Learners will prepare to become a Digital Marketing Specialist or Manager. The modules start with an introduction to digital marketing and its scope. Google updates are examined, and the different types of digital marketing are explored, including paid advertising, email marketing, social media marketing, video marketing, and content marketing. SEO is explained in detail, including why it is needed, how it works, and its components. On-page and off-page SEO factors are defined, along with technical and content SEO.
By the end of the course, a learner can explain SEO components, define on-page and off-page factors, and use Google Search Console. They will understand how marketing, operations, and human resources interact in real-time delivery. The course also covers practical skills such as using Google Analytics, managing .htaccess files, and running SEO reporting.
This course is best suited for beginners who want a broad overview of digital marketing and SEO without a financial commitment. It provides a solid foundation for someone new to the field. Learners who want a structured, accredited program with deeper industry connections may prefer the NIIT Learn Digital Marketing Program, which is priced at ₹65,000 and offers a certificate. Alternatively, the Coursera Social Media Marketing specialization, priced at a monthly subscription, provides a focused look at social platforms with high learner ratings.
What you’ll learn
Level and time commitment
Skills you’ll gain
What this course covers
20 modulesThe 20-part outline Udemy publishes for this course.
Module 1 · Digital Marketing Introduction
Module 2 · Digital Marketing Scope
Module 3 · Google Updates
Module 4 · Social Media Marketing
Module 5 · Digital Marketing Terminology
Module 6 · Websites - Structure and Design
Module 7 · What is SEO? Why a Business needs SEO?
Module 8 · Components of SEO
Module 9 · On-page SEO
Module 10 · Webmaster Tools - Google Search Console, Yahoo & Bing Webmaster
Module 11 · Title Tags, Meta Tags, Header Tags
Module 12 · Off-page SEO and Blogs
Module 13 · Google Analytics
Module 14 · htaccess File
Module 15 · SEO Tools
Module 16 · Off-page SEO
Module 17 · Technical SEO
Module 18 · Business Listing
Module 19 · SEO Reporting
Module 20 · Client Emails
What learners rate it
Rated 3.6/5 by 210 learners on Udemy (checked 10 Aug 2026).
This rating is collected by Udemy from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Udemy →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Udemy course pages — we never estimate a price or a rating. Last verified 10 August 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Digital Marketing & SEO (beginner to guru) This |
Udemy
|
3.6★ | Free | Free — and still gives a certificate | |
| Introduction to Social Media Marketing |
 Coursera
|
4.8★ | Check price | 17h 38m | Highest rated (4.8★ from 15.9K reviews) |
| Social Media Marketing |
Coursera
|
4.6★ | Check price | 1 month | Beginner-friendly · 1 month |
| Learn Digital Marketing Program | NIIT India | Niit | 0.0★ | ₹65,000 | 284h | Cheapest paid option (₹65,000) |
Where Social Media Marketing leads
Roles we map to Social Media Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Udemy.
Browse every course we track for one of these — courses for digital marketers.
Common questions
Is Digital Marketing & SEO (beginner to guru) free?
Yes. Udemy lists it as free to enrol. A certificate is available on completion — providers often charge separately for the certificate even when the course itself is free, so check the fee on the provider page before you count on it.
Does Digital Marketing & SEO (beginner to guru) come with a certificate?
Yes — Udemy lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
Is Digital Marketing & SEO (beginner to guru) suitable for beginners?
Yes. Udemy lists it at Beginner level, so no prior experience in the subject is assumed.
What does Digital Marketing & SEO (beginner to guru) cover?
It is organised into 20 modules, starting with Digital Marketing Introduction and going on to Digital Marketing Scope, Google Updates, Social Media Marketing, Digital Marketing Terminology, among others. The full outline is on this page.