Product Management: An Introduction
Product Management: An Introduction is a beginner-level online course from Coursera in Product Management. It is structured in 5 modules with 4 stated learning outcomes, over 14h 42m. Learners rate it 4.6/5 from 1.4K ratings on Coursera.
Part of our Product Management courses collection, where we compare it against 2 other courses.
Course highlights
| Provider | Coursera |
| Duration | 14h 42m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.6★ (1.4K reviews) |
| Price | Check price |
About this course
Product Management: An Introduction is a beginner-level course offered on Coursera by IBM. It runs for 14 hours and 42 minutes of self-paced study and carries a 4.6 rating from 1,401 reviews.
The course introduces the core role of a product manager. You will learn to summarise the roles, responsibilities, skills, competencies and knowledge required for success. It covers the end-to-end product management lifecycle and the product manager’s role in driving product success. You will investigate value creation and the contributions a product manager can make to a product. The course also compares possible career paths and the certifications that can help progress in the field.
By the end you will be able to describe the product manager profession, map the product lifecycle, evaluate value creation, and identify certification options for career growth. The only prerequisite is basic computer literacy and familiarity with Office productivity software such as Microsoft Word, Excel and PowerPoint.
This course does not teach advanced product design or deep technical development. Learners seeking hands-on technical product building may prefer the AI Product Management specialisation on Coursera, which runs for four months and also carries a 4.7 rating. Those looking for a broader business foundation might consider the MBA in Product Management on Udemy, which is free, self-paced and carries a 4.4 rating from 776 reviews.
Free options include the free-to-audit track on Coursera, which gives access to materials but does not award a certificate. The full certificate experience requires purchase.
What you’ll learn
Level and time commitment
- Basic computer literacy and familiarity with Office productivity software such as Microsoft Word, Excel, and PowerPoint
Skills you’ll gain
What this course covers
5 modulesThe 5-part outline Coursera publishes for this course, across 14h 42m.
Module 1 · Product Manager Profession Overview
Module 2 · The Product Lifecycle and the Product Manager
Module 3 · Product Management Fundamentals
Module 4 · Product Management Opportunities and Certifications
Module 5 · Final Project, Assessment and Course Wrap-up
What learners rate it
Rated 4.6/5 by 1.4K learners on Coursera (checked 10 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Product Management: An Introduction This |
 Coursera
|
4.6★ | Check price | 14h 42m | Quickest to finish (14h 42m) |
| AI Product Management |
Coursera
|
4.7★ | Check price | 4 months | Highest rated (4.7★ from 1.2K reviews) |
| MBA in Product Management : Be a Product Manager ( 2026) |
 Udemy
|
4.4★ | Free | Free — and still gives a certificate |
Where Product Management leads
Roles we map to Product Management on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for business analysts.
Common questions
How much does Product Management: An Introduction cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Product Management: An Introduction come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Product Management: An Introduction take?
Coursera lists it at 14h 42m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Product Management: An Introduction suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Product Management: An Introduction cover?
It is organised into 5 modules, starting with Product Manager Profession Overview and going on to The Product Lifecycle and the Product Manager, Product Management Fundamentals, Product Management Opportunities and Certifications, Final Project, Assessment and Course Wrap-up. The full outline is on this page.