Search Engine Optimization and Content Marketing
Search Engine Optimization and Content Marketing is a beginner-level online course from Coursera in Content Marketing. It is structured in 5 modules with 4 stated learning outcomes, over 14h 29m. Learners rate it 4.8/5 from 39 ratings on Coursera.
Part of our Content Marketing courses collection, where we compare it against 1 other course.
Course highlights
| Provider | Coursera |
| Duration | 14h 29m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.8★ (39 reviews) |
| Price | Check price |
About this course
The Search Engine Optimization and Content Marketing course from Coursera, offered by IBM, teaches practical skills for improving website visibility and engaging audiences. It covers how to use on-page and off-page SEO techniques. You learn about keyword research, content optimization, and how to effectively use meta tags. The course also explains link building and strategies to improve domain authority.
This beginner-level program, which takes 14 hours and 29 minutes to complete, guides you through key digital marketing areas. The syllabus starts with an 'Introduction to SEO and On-Page Optimization.' It then moves to 'Off-Page SEO and Link-Building.' You also study 'Technical SEO and Analytics' to understand website performance. A dedicated module covers 'Content Marketing,' leading to an 'Assessment and Final Project.' No prior experience is required to begin this Content Marketing course.
Upon completion, you can develop job-ready skills in Search Engine Optimization and Content Marketing. You will be able to implement strategies like keyword research and content optimization. You can apply technical SEO best practices to improve website rankings. You will also create and execute content marketing plans that support SEO goals, developing engaging content. This prepares you for roles such as SEO Specialist, Content Marketer, or Digital Marketing Executive.
While this course builds a strong foundation in Search Engine Optimization and Content Marketing, it focuses less on the actual content writing process itself. If your primary goal is to master content writing skills, you might also consider alternatives. For example, The Complete Content Writing Course for 2026 -3 courses in 1 from Udemy is a free option that covers extensive content writing techniques.
What you’ll learn
Level and time commitment
- No prior experience required.
- This course is suitable for anyone interested in starting a career in digital marketing.
Skills you’ll gain
What this course covers
5 modulesThe 5-part outline Coursera publishes for this course, across 14h 29m.
Module 1 · Introduction to SEO and On-Page Optimization
Module 2 · Off-Page SEO and Link-Building
Module 3 · Technical SEO and Analytics
Module 4 · Content Marketing
Module 5 · Assessment and Final Project
What learners rate it
Rated 4.8/5 by 39 learners on Coursera (checked 10 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Search Engine Optimization and Content Marketing This |
 Coursera
|
4.8★ | Check price | 14h 29m | Highest rated (4.8★ from 39 reviews) |
| The Complete Content Writing Course for 2026 -3 courses in 1 |
 Udemy
|
4.2★ | Free | Free — and still gives a certificate |
Where Content Marketing leads
Roles we map to Content Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Search Engine Optimization and Content Marketing cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Search Engine Optimization and Content Marketing come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Search Engine Optimization and Content Marketing take?
Coursera lists it at 14h 29m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Search Engine Optimization and Content Marketing suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Search Engine Optimization and Content Marketing cover?
It is organised into 5 modules, starting with Introduction to SEO and On-Page Optimization and going on to Off-Page SEO and Link-Building, Technical SEO and Analytics, Content Marketing, Assessment and Final Project . The full outline is on this page.