Search Engine Optimization and Content Marketing
Search Engine Optimization and Content Marketing is a beginner-level online course from Coursera in Content Marketing. It is structured in 5 modules with 4 stated learning outcomes, over 14h 29m. Learners rate it 4.8/5 from 43 ratings on Coursera.
Part of our Content Marketing courses collection, where we compare it against 1 other course.
Course highlights
| Provider | Coursera |
| Duration | 14h 29m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.8★ (43 reviews) |
| Price | Check price |
About this course
Search Engine Optimization and Content Marketing builds the practical skills needed to improve website visibility and attract organic traffic. This beginner-level course, offered by IBM on Coursera, runs for 14 hours and 29 minutes and is designed for self-paced study. It requires no prior experience, making it suitable for anyone starting a career in digital marketing.
What you learn moves quickly from theory to application. The module list covers on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, and link building. It also teaches technical SEO best practices for mobile responsiveness and indexability, and shows how to create content marketing strategies that align with SEO goals.
By the end, a learner can implement keyword research, optimize meta tags, build backlinks, and write SEO-friendly content. They will be able to run basic technical audits and adjust a site’s structure to improve search rankings. These are concrete tasks a marketer can start using right away.
Honest limits: the course does not cover advanced technical development, paid advertising platforms, or video production. Learners looking for deep coding or analytics scripting may need a more specialized follow-up. Those who want a free option can look at other beginner courses in the content marketing hub, which include free-to-audit tracks on the same platform.
This course is a solid first step for marketers, entrepreneurs, and bloggers who want to improve organic reach without paying for ads. It gives a clear, structured path from keyword research to content execution, all within a self-paced format that fits around a working schedule.
What you’ll learn
Level and time commitment
- No prior experience required.
- This course is suitable for anyone interested in starting a career in digital marketing.
Skills you’ll gain
What this course covers
5 modulesThe 5-part outline Coursera publishes for this course, across 14h 29m.
Module 1 · Introduction to SEO and On-Page Optimization
Module 2 · Off-Page SEO and Link-Building
Module 3 · Technical SEO and Analytics
Module 4 · Content Marketing
Module 5 · Assessment and Final Project
What learners rate it
Rated 4.8/5 by 43 learners on Coursera (checked 7 Nov 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 7 November 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one | |
|---|---|---|---|---|---|---|
| Search Engine Optimization and Content Marketing This |
 Coursera
|
4.8★ | Check price | 14h 29m | Highest rated (4.8★ from 43 reviews) | |
| The Complete Content Writing Course for 2026 -3 courses in 1 |
 Udemy
|
4.2★ | ₹469 | 5 hours | Most popular — 8.4K learners | View ↗ |
Where Content Marketing leads
Roles we map to Content Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Search Engine Optimization and Content Marketing cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Search Engine Optimization and Content Marketing come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Search Engine Optimization and Content Marketing take?
Coursera lists it at 14h 29m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Search Engine Optimization and Content Marketing suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Search Engine Optimization and Content Marketing cover?
It is organised into 5 modules, starting with Introduction to SEO and On-Page Optimization and going on to Off-Page SEO and Link-Building, Technical SEO and Analytics, Content Marketing, Assessment and Final Project . The full outline is on this page.