Introduction to Google SEO

This course introduces the fundamentals of Google Search Engine Optimization (SEO) through a user-first lens. It begins with how search engines rank pages and builds into topics like algorithm updates and user intent. Guided activities walk you through evaluating a website and building a buyer persona based on user intent and keyword research. The syllabus covers current SEO best practices, the future of SEO, and how to understand your audience through persona development.

What this particular course does with that subject is ground the lessons in practical, beginner-level tasks rather than theory alone. You learn the importance of creating user personas as a foundation for SEO research and content planning. Guided assignments ask you to evaluate a website’s search appearance and apply ideas through site evaluations. The course also touches on current topics such as Core Web Vitals and EEAT, giving you a practical overview of how to improve a site’s presence in search.

At the end, you should be able to explain how Google Search and SEO work together and make beginner-level recommendations for a website. You can assess possible reasons for a traffic drop, spot issues tied to user experience or trust, and outline a simple optimization strategy. For example, you should be able to review a site’s search appearance or create a buyer persona to guide content choices.

Honest limits: the course is introductory by design. It does not go deep into technical implementation, advanced link-building, or tool-heavy builds. If you already know SEO basics and want deep technical execution, this may feel too introductory. Learners with no prior website or marketing experience may find the guided exercises more familiar, but the course does not assume that background.