Search engine optimisation helps websites rank higher on Google and other search engines. This page lists SEO courses suited for Indian learners, from free beginner tutorials to paid specialist programmes. The shortlist below covers the most common needs: free options with certificates, job-ready skills, and quick upskilling. Use the comparison tables to find the right fit for your budget and level.
| Situation | Course to pick | Why it fits |
|---|
| Absolute beginner on a tight budget | Free SEO Training Course | Free access, beginner level, and a certificate upon completion. No cost, immediate enrolment. |
| Learner who wants university-backed credibility | Google SEO Fundamentals | Rated 4.8 by 3711 learners on Coursera, with a shareable certificate and 9 hours 27 minutes of self-paced content. |
| Professional seeking a structured career switch with a higher investment | SEO & Growth Marketing Specialist Program | NIIT India | 96-hour programme priced at ₹23,000, designed by NIIT for the Indian market, with a certificate upon completion. |
| Attribute | Free options | Paid option |
|---|
| Price | Five courses listed are free (₹0) | One course listed costs ₹23,000 |
| Certificate | All free courses offer a completion certificate | The NIIT programme issues a certificate |
| Placement support | No placement for any course | No placement for the NIIT programme |
| Duration | Free courses range from 16 hours to 2 months self-paced | NIIT programme: 96 hours |
| Stage | What you learn | Course from the list that fits |
|---|
| Beginner | Fundamentals of how search engines work, keyword research basics, on-page and technical SEO, and link-building introduction | SEO Tutorial for Beginners — the most enrolled free beginner course (360,406 learners) |
|
| Provider | Courses offered | Price range | Certify? |
|---|
| Udemy | 6 courses | Free (all listed are free) | Yes, all listed Udemy courses offer a certificate |
| Coursera | 3 courses | Free to audit (no listed price for pack; each course states its own) | Yes, all three Coursera courses offer a certificate |
| Niit | 1 course | ₹23,000 | Yes |
Digital Marketer: SEO is a core skill for this role.
- Are these courses suitable for complete beginners? Yes, all listed courses are marked "Beginner" level.
- Do free courses provide a certificate? Yes, every free course in the list includes a certificate upon completion.
- How long does the NIIT programme take to complete? 96 hours of self-paced study.
- Can I learn SEO without paying? Yes, five of the nine courses are free and include a certificate.
- Is prior coding knowledge required? No, all courses are designed for beginners and require no prior coding knowledge.
Udemy
Coursera