Search engine optimisation helps websites rank higher on Google and other search engines. This page lists SEO courses available in India, mixing free options with paid programmes. The shortlist below covers beginners, professionals, and those who want to learn AI‑driven SEO techniques. Pick a course that fits your budget, your current skill level, and the time you can spend learning.
| Situation | Course to pick | Why it fits |
| Complete beginner who wants free training with a certificate | Free SEO Training Course | Free, rated 4.7, gives a certificate, and is for beginners. |
| Learner who wants university‑backed credibility and can invest time | Google SEO Fundamentals | Coursera course from Google, 4.8 rating, 9‑hour duration, certificate included. |
| Professional who wants a structured, paid programme with a career focus | SEO & Growth Marketing Specialist Program | NIIT India | Paid course (₹23,000), 96‑hour duration, certificate, and a career‑oriented curriculum. |
| Attribute | Free options | Paid option |
| Price | Five courses are free; one course costs ₹23,000 | Only the NIIT programme has a listed price |
| Certificate | All free courses include a certificate | NIIT course also gives a certificate |
| Placement support | None listed | None listed |
| Duration | Self‑paced, ranges from 9 hours to 2 months | 96 hours structured over a longer period |
| Provider | Courses offered | Price range | Certificate |
| Udemy | 6 courses | Free (all listed) | Yes |
| Coursera | 3 courses | Not published by provider | Yes |
| Niit | 1 course | ₹23,000 | Yes |
Digital Marketer — this role leans on skills in keyword research, on‑page optimisation, and understanding how search engines rank pages. The courses above build those foundations.
- Are these courses really free? — Yes, five courses list their price as Free. The NIIT course is the only paid option at ₹23,000.
- Do I get a certificate? — Every course in the list includes a certificate.
- How long does each course take? — Durations range from 9 hours (Google SEO Fundamentals) to 2 months (Coursera Specialisation).
- Can a beginner start with AI SEO? — Yes, AI SEO 2026 is marked as Beginner level.
- Is placement help provided? — None of the listed courses mention placement support.
- Which course is best for learning AI‑driven SEO? — AI SEO 2026: LLM SEO, GEO, AEO covers using ChatGPT and other AI tools for SEO.