Foundations of Digital Marketing and E-commerce
Foundations of Digital Marketing and E-commerce is a beginner-level online course from Coursera in Digital Marketing. It is structured in 4 modules with 4 stated learning outcomes, over 12h 12m. Learners rate it 4.8/5 from 31.8K ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 12 other courses.
Course highlights
| Provider | Coursera |
| Duration | 12h 12m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.8★ (31.8K reviews) |
| Price | Check price |
About this course
This course introduces the core concepts that power online promotion and sales. You will learn to define digital marketing and e-commerce, describe the job responsibilities of an entry-level specialist, and explain how a marketing funnel maps the path from awareness to purchase. The syllabus walks through the customer journey, strategy building, and measuring performance success.
What sets this course apart is its focus on practical tools. You will build a digital marketing and e-commerce strategy, set goals, and learn how to measure results. The module list includes Brand Awareness, Digital Media Strategy, Search Engine Optimization, Performance marketing, Customer Engagement, Performance Measurement, Digital Marketing, Conversion Funnel Analysis, Marketing Analytics, Web Analytics and SEO, Marketing Planning, and Data-Driven Decision-Making. Each skill maps to a real task a marketer or e-commerce professional tackles day to day.
By the end you can describe a marketing funnel, build a basic strategy, and track performance using web analytics. You will be ready to apply for entry-level roles such as Digital Marketing Coordinator, Marketing Assistant, SEO Specialist, or E-commerce Associate. The certificate is shareable and can be added to your resume or LinkedIn profile.
This course is best for beginners with no prior experience. If you already know the basics of SEO or analytics, you may find the content introductory.
No prior design experience or specific tool knowledge is required. All you need is an interest in creating great user experiences for apps, websites, and physical products. The course is self-paced and takes about 12 hours to complete, making it easy to fit around a work schedule or college timetable.
What you’ll learn
Level and time commitment
Skills you’ll gain
What this course covers
4 modulesThe 4-part outline Coursera publishes for this course, across 12h 12m.
Module 1 · Introduction to foundations of digital marketing and e-commerce
Module 2 · The customer journey and the marketing funnel
Module 3 · Digital marketing and e-commerce strategy
Module 4 · Measure performance success
What learners rate it
Rated 4.8/5 by 31.8K learners on Coursera (checked 11 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 11 August 2026.
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Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Foundations of Digital Marketing and E-commerce This |
 Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 31.8K reviews) |
| VIP Digital Marketing Master Course : 31 Courses in 1 |
 Udemy
|
4.7★ | Free | Free — certificate included | |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more |
Coursera
|
4.7★ | Check price | 11h 3m | Quickest to finish (11h 3m) |
| Free Digital Marketing Basics Course |
Udemy
|
4.5★ | Free | Free — and still gives a certificate |
Where Digital Marketing leads
Roles we map to Digital Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Foundations of Digital Marketing and E-commerce cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Foundations of Digital Marketing and E-commerce come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Foundations of Digital Marketing and E-commerce take?
Coursera lists it at 12h 12m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Foundations of Digital Marketing and E-commerce suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Foundations of Digital Marketing and E-commerce cover?
It is organised into 4 modules, starting with Introduction to foundations of digital marketing and e-commerce and going on to The customer journey and the marketing funnel, Digital marketing and e-commerce strategy, Measure performance success. The full outline is on this page.