AI in Digital Marketing
Offered by University of Maryland, College Park.
AI in Digital Marketing is an intermediate-level online course from Coursera in Digital Marketing. It is structured in 2 modules, over 1h 39m. Learners rate it 4.5/5 from 40 ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 14 other courses.
Course highlights
| Provider | Coursera |
| Duration | 1h 39m |
| Level | Intermediate |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.5★ (40 reviews) |
| Price | Check price |
About this course
The AI in Digital Marketing course from Coursera introduces how artificial intelligence impacts marketing. It focuses on practical applications within digital marketing, covering topics like data-driven marketing and responsible AI. You will explore how AI tools enhance marketing analytics and improve customer engagement.
This course, offered by the University of Maryland, College Park, specifically looks at AI and social engagement. It helps digital marketers and brand strategists understand how AI influences social media marketing and brand strategy. You learn about using predictive analytics and social media analytics to inform marketing decisions. The course also touches on generative AI and its role in creating marketing content.
After completing this beginner-level course, which has a duration of 1 hour 39 minutes, you will have a foundational understanding of AI's place in modern marketing. You can apply basic principles of data-driven marketing and understand the importance of responsible AI in your strategies. The course helps you see how AI can be used for better customer engagement and overall marketing strategies.
While this course offers a strong introduction to AI in Digital Marketing, its short duration means it provides an overview rather than deep, extensive training. For learners seeking a broader or more in-depth understanding of digital marketing, other options are available. Consider courses like The Complete Digital Marketing Course - 12 Courses in 1 or the Digital Marketing Masterclass 2026: AI Marketing Course for more comprehensive content.
This specific Coursera course allows you to enroll for free to access some materials. For those looking for entirely free options to start their learning journey, the Free Digital Marketing Basics Course from Udemy is a good alternative. You can find more choices on our main Digital Marketing courses hub.
Level and time commitment
Skills you’ll gain
What this course covers
2 modulesThe 2-part outline Coursera publishes for this course, across 1h 39m.
Module 1 · Module 1: Introduction to AI in Digital Marketing
Module 2 · Module 2 : AI and Social Engagement
What learners rate it
Rated 4.5/5 by 40 learners on Coursera (checked 7 Nov 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 7 November 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one | |
|---|---|---|---|---|---|---|
| AI in Digital Marketing This |
 Coursera
|
4.5★ | Check price | 1h 39m | Quickest to finish (1h 39m) | |
| Foundations of Digital Marketing and E-commerce |
Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 32K reviews) | View ↗ |
| VIP Digital Marketing Master Course : 31 Courses in 1 |
 Udemy
|
4.7★ | ₹629 | 65 hours | Most popular — 58.6K learners | View ↗ |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more |
Coursera
|
4.7★ | Check price | 11h 3m | Beginner-friendly · 11h 3m | View ↗ |
Where Digital Marketing leads
Roles we map to Digital Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does AI in Digital Marketing cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does AI in Digital Marketing come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does AI in Digital Marketing take?
Coursera lists it at 1h 39m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is AI in Digital Marketing suitable for beginners?
Coursera lists it at Intermediate level, so it assumes some grounding in the subject already. If you are starting from zero, a beginner-level course in the same topic is the better entry point.
What does AI in Digital Marketing cover?
It is organised into 2 modules, starting with Module 1: Introduction to AI in Digital Marketing and going on to Module 2 : AI and Social Engagement. The full outline is on this page.