AI in Digital Marketing
Offered by University of Maryland, College Park.
AI in Digital Marketing is a beginner-level online course from Coursera in Digital Marketing. It is structured in 2 modules, over 1h 39m. Learners rate it 4.4/5 from 38 ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 12 other courses.
Course highlights
| Provider | Coursera |
| Duration | 1h 39m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.4★ (38 reviews) |
| Price | Check price |
About this course
The AI in Digital Marketing course from Coursera, offered by the University of Maryland, College Park, introduces how artificial intelligence reshapes marketing efforts. It covers foundational concepts of AI and its application in digital strategies. You learn about using AI for data-driven marketing and enhancing social media engagement.
This beginner-level course focuses on understanding the basics of AI in digital marketing. It teaches how to apply AI to improve customer engagement and analyze social media performance. The program includes modules on the general introduction to AI in digital marketing and then specifically on AI and social engagement. It helps you grasp concepts like marketing analytics, social media analytics, and predictive analytics in an AI context.
After completing this course, you can explain how AI contributes to digital marketing strategies. You will understand how to use AI for data-driven decisions and responsible AI practices. The course helps you identify ways to leverage AI for social media marketing, brand strategy, and improving customer engagement. You also gain an introduction to generative AI within marketing.
At 1 hour and 39 minutes, this AI in Digital Marketing course provides a brief overview. It is suitable for those needing a quick introduction to the topic. For a more in-depth study of digital marketing with AI, consider longer programs. For example, the Digital Marketing Masterclass 2026: AI Marketing Course from Udemy offers a broader curriculum. If you need a comprehensive foundation in digital marketing, the VIP Digital Marketing Master Course : 31 Courses in 1 is another free option. For a general introduction to the field, explore the Digital Marketing courses hub.
Level and time commitment
Skills you’ll gain
What this course covers
2 modulesThe 2-part outline Coursera publishes for this course, across 1h 39m.
Module 1 · Module 1: Introduction to AI in Digital Marketing
Module 2 · Module 2 : AI and Social Engagement
What learners rate it
Rated 4.4/5 by 38 learners on Coursera (checked 10 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| AI in Digital Marketing This |
 Coursera
|
4.4★ | Check price | 1h 39m | Quickest to finish (1h 39m) |
| Foundations of Digital Marketing and E-commerce |
Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 31.8K reviews) |
| VIP Digital Marketing Master Course : 31 Courses in 1 |
 Udemy
|
4.7★ | Free | Free — and still gives a certificate | |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more |
Coursera
|
4.7★ | Check price | 11h 3m | Beginner-friendly · 11h 3m |
Where Digital Marketing leads
Roles we map to Digital Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does AI in Digital Marketing cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does AI in Digital Marketing come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does AI in Digital Marketing take?
Coursera lists it at 1h 39m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is AI in Digital Marketing suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does AI in Digital Marketing cover?
It is organised into 2 modules, starting with Module 1: Introduction to AI in Digital Marketing and going on to Module 2 : AI and Social Engagement. The full outline is on this page.