Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Offered by IE Business School. Just how familiar are you with a marketing communication campaign?
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more is a beginner-level online course from Coursera in Digital Marketing. It is structured in 4 modules with 4 stated learning outcomes, over 11h 3m. Learners rate it 4.7/5 from 2.5K ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 14 other courses.
Course highlights
| Provider | Coursera |
| Duration | 11h 3m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.7★ (2.5K reviews) |
| Price | Check price |
About this course
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more is a beginner-level course on Coursera offered by IE Business School. The course runs for 11 hours and 3 minutes and is delivered in English. It is self-paced and provides a certificate on completion.
This course introduces the core concept of Integrated Marketing Communications (IMC) and explains how the marketing process works. Learners define IMC and explore the theories behind how advertising influences consumer decision-making. The syllabus covers theoretical approaches to advertisement design, including message strategies, advertising appeals, and executional frameworks. It also examines the elements, latest trends, and tools used in a marketing communications mix.
By the end of the course, a learner can define what Integrated Marketing Communications is, explain how advertising works, and identify the tools and trends used in a marketing communications mix. The skills covered include Brand Strategy, Marketing Psychology, Brand Management, and Advertising, among others.
This course is designed for beginners and does not require prior experience in marketing. Learners who want a deeper dive into advertising design or marketing management may find the syllabus limited to theoretical foundations. Those seeking a certificate with financial support can apply for aid through Coursera, as noted in the provider FAQ. Free options include the Free Digital Marketing Basics Course and the Free Intro To Digital Marketing 3.0 For Real Estate Agents, both on Udemy and rated for beginners.
What you’ll learn
Level and time commitment
Skills you’ll gain
What this course covers
4 modulesThe 4-part outline Coursera publishes for this course, across 11h 3m.
Module 1 · What is IMC? IMC Planning Background
Module 2 · IMC Planning Process
Module 3 · Advertising Management & Design
Module 4 · Marketing Communications Mix
What learners rate it
Rated 4.7/5 by 2.5K learners on Coursera (checked 8 Nov 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 8 November 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one | |
|---|---|---|---|---|---|---|
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more This |
 Coursera
|
4.7★ | Check price | 11h 3m | Beginner-friendly · 11h 3m | |
| Foundations of Digital Marketing and E-commerce |
Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 32K reviews) | View ↗ |
| VIP Digital Marketing Master Course : 31 Courses in 1 |
 Udemy
|
4.7★ | ₹629 | 65 hours | Most popular — 58.6K learners | View ↗ |
| AI in Digital Marketing |
Coursera
|
4.5★ | Check price | 1h 39m | Quickest to finish (1h 39m) | View ↗ |
Where Digital Marketing leads
Roles we map to Digital Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more take?
Coursera lists it at 11h 3m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more cover?
It is organised into 4 modules, starting with What is IMC? IMC Planning Background and going on to IMC Planning Process, Advertising Management & Design, Marketing Communications Mix. The full outline is on this page.