Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Offered by IE Business School. Just how familiar are you with a marketing communication campaign?
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more is a beginner-level online course from Coursera in Digital Marketing. It is structured in 4 modules with 4 stated learning outcomes, over 11h 3m. Learners rate it 4.7/5 from 2.5K ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 12 other courses.
Course highlights
| Provider | Coursera |
| Duration | 11h 3m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.7★ (2.5K reviews) |
| Price | Check price |
About this course
Integrated Marketing Communications (IMC) brings together advertising, public relations, digital marketing and sales promotion into one coordinated effort. This Coursera course, offered by IE Business School, walks through the core ideas that make a campaign work across channels.
You start by defining what IMC is and how the marketing process works. The next section covers theories of advertising and how consumers make decisions. Then you look at the theoretical side of advertisement design — message strategies, appeals and executional frameworks. The final module surveys the elements, latest trends and tools used in the marketing communications mix.
By the end you should be able to outline an IMC plan, explain how advertising moves a buyer through stages, design a basic message strategy and name the tools that keep a campaign consistent. These are practical outcomes you can apply in entry-level marketing or PR roles.
This course is built for beginners. No prior experience is assumed, and the content moves at a self-paced pace over about eleven hours. It is taught in English and a shareable certificate is available for those who complete the work and pay for the credential track.
One limit to keep in mind: the course stays at a theoretical and survey level. It does not go deep into copywriting, media buying or the analytics platforms you would use in a hands-on role. If you are looking for that level of detail, the Free Digital Marketing Basics Course on Udemy covers similar ground with more practical exercises, or the Digital Marketing Masterclass 2026: AI Marketing Course goes further into AI tools and campaign building.
Free options include the Udemy course and the Google Digital Garage Certification, both listed as free on 10courses. If you need a credential quickly, the Coursera certificate track is the fastest path within this specific subject area.
What you’ll learn
Level and time commitment
Skills you’ll gain
What this course covers
4 modulesThe 4-part outline Coursera publishes for this course, across 11h 3m.
Module 1 · What is IMC? IMC Planning Background
Module 2 · IMC Planning Process
Module 3 · Advertising Management & Design
Module 4 · Marketing Communications Mix
What learners rate it
Rated 4.7/5 by 2.5K learners on Coursera (checked 10 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the CoursesGlobal editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.
How we compare and rank courses · Our review policy · Affiliate disclosure
Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more This |
 Coursera
|
4.7★ | Check price | 11h 3m | Quickest to finish (11h 3m) |
| Foundations of Digital Marketing and E-commerce |
Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 31.8K reviews) |
| VIP Digital Marketing Master Course : 31 Courses in 1 |
 Udemy
|
4.7★ | Free | Free — certificate included | |
| Free Digital Marketing Basics Course |
Udemy
|
4.5★ | Free | Free — and still gives a certificate |
Where Digital Marketing leads
Roles we map to Digital Marketing on CoursesGlobal. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more take?
Coursera lists it at 11h 3m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more cover?
It is organised into 4 modules, starting with What is IMC? IMC Planning Background and going on to IMC Planning Process, Advertising Management & Design, Marketing Communications Mix. The full outline is on this page.